Source: Telegraph
Everton agree new £30m merchandising deal with Kitbag
The agreement, the biggest commercial contract in the club's 131-year history, is for 10 years and will see Kitbag take responsibility for high street shopping, mail order and the club's online store. [LNB]"This new and exciting partnership represents real and tangible progress in the retail arena for Everton," said the club's chief executive officer, Robert Elstone. [LNB] Related ArticlesEverton eye £6m-rated FanniWaitrose opens store in Welcome Break motorway service stationAbu Dhabi fund buys Daimler stakeTop five lingerie websitesProtect and Perfect: anti-ageing face cream first proven to reduce wrinklesHearts cut debt by almost £6m thanks to sale of Craig Gordon"It is, and will remain, a key area of the club's overall business and therefore it was crucial to find the right partner. I believe we have done that with Kitbag Limited. [LNB]"It will undoubtedly benefit Everton and our supporters for many years to come. [LNB]"There has been a significant amount of investment in this partnership from Kitbag already and it further demonstrates the ambition to improve our retail brand, our product ranges and customer service levels." [LNB]The deal will hopefully provide some much-needed resources for manager David Moyes to strengthen his squad. [LNB]Moyes has this season managed to guide the club to the FA Cup final and remain in the Premier League's top six despite a number of serious injuries depleting his relatively small playing staff. [LNB]
