Source: Liverpool_Echo
BARRY HORNE: 3D experiment at Everton shows Sky is the limit for new innovation
I AM fortunate enough to occasionally work for BSkyB on their Champions League, international, La Liga and Football First coverage..[LNB]On Wednesday, however, I was given the opportunity to be part of a full dress rehearsal for their inaugural 3D presentation.[LNB]I turned up at Goodison Park somewhat sceptical. I am a confirmed technophobe and always the last buy into the latest techno- logical advance, so I expected a gimmicky offering.[LNB]I came away, however, feeling very impressed. I was left with the impression that once again Sky have put themselves ahead of the pack.[LNB]They are currently facing a court battle as a result of the Monopolies Commission questioning their position in the market.[LNB]I am guessing they rushed their latest innovation into place to safeguard their place at the head of the field. As far as I am concerned there is no question that Sky have revolutionised just about every aspect of our national game.[LNB]Coming along as they did, at the time of other monumental changes - the Bosman ruling and the Lord Justice Taylor Report - Sky have actually put their money where their mouth is investing enormous sums in technology and personnel.[LNB]They are sometimes cast as the villains of the piece. But I don't think many football fans appreciate the significance of their involvement in the modern game.
