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The football themed ad launches on Wednesday as the bookmaker gears up to the climax to the domestic football season and forthcoming World Cup with this latest ad focusing on an everyday five-a-side football match. But this particular game is between two blind football teams with some unfortunate consequences when a feline friend invades the pitch.
As usual with Paddy Power's advertising the commercial pushes certain boundaries and the bookie used actual blind footballers rather than actors. Several of the players set to represent England in this summer's World Blind Football Championships of which the commercial's main protagonist, Ajmal Ahmed, is an England captain.
And in time-honoured fashion Paddy Power also assures the nation's cat lovers that no cats were harmed in the making of the commercial.
Promoting Paddy Power's Money-Back Specials - where customers can have their bets returned to them even if they don't win - the ad continues the 'nothing we can do about that' theme of the bookie's recent office email and changing room ads.
Paddy Power himself said: "As with our betting we like to have fun with our ads. Thankfully for the cat we got the shot we needed in the first take!"
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Source: DSG
