Football Association clinches £400million England kit deal

13 December 2016 14:38

England will continue wearing Nike until 2030 after the Football Association secured a new deal that could be worth in excess of £400million.

The Three Lions have been with the sportswear manufacturer for three years and the FA has now signed a 12-year contract extension, effective from August 2018.

Press Association Sport understands the deal is worth in the region of £400million - a baseline figure that could be added to significantly should performance-related bonuses be achieved.

Martin Glenn, the FA chief executive, said: "This is another hugely significant deal for the FA and closely follows the landmark Emirates FA Cup broadcast rights announcement last October.

"As a not-for-profit organisation, this new deal with Nike will allow the FA to invest even more into the game and make football available for all.

"I'd like to thank Nike for their continued support of the England teams and English football."

The deal will encompass all 24 England teams based at St George's Park and will lead to investment across English football.

Mark Bullingham, the FA's group commercial and marketing director, said: "We are delighted to be continuing our partnership with Nike until 2030.

"It was always important for us to secure such a long-term commitment to allow both parties to build an even stronger partnership together.

"With the FA striving to be a world-class organisation, it's vital for us to partner with innovative global leaders such as Nike and look to the future together.

"As well as supplying all of our England teams with state-of-the-art apparel, Nike is a huge supporter of our technical division's work and of grassroots football across the country.

"It's fantastic that this support will not only continue but increase from now until 2030."

England have so far worn Nike kits at two major tournaments.

Roy Hodgson's men failed to get out of the group stage at the 2014 World Cup and bowed out of Euro 2016 at the last-16 juncture to Iceland.

Source: PA