Football Association officials are braced for England's lowest attendance since Wembley was rebuilt in 2007 when they face Norway in a friendly on September 3.
With just two weeks to go to the team's first match since their abysmal showing at this summer's World Cup in Brazil, only 17,000 tickets have been sold - although this figure is expected to be boosted by a potential 17,000 more Club Wembley ticket holders.
The crowd for the reciprocal fixture - England beat Norway in Oslo in 2012 in Roy Hodgson's first game in charge - could be less than the 48,876 who watched the friendly against Sweden in 2011.
While the FA accept a low crowd is inevitable the governing body remains hopeful ticket sales will pick up next week, when media activity begins and the new captain is announced.
An FA spokesman said: "Ticket sales are steady and we are hopeful that they will increase as we get nearer to the match after the manager announces the new captain.
"Prices are extremely competitive with over half of capacity available under £30 and the lowest ticket costing just £10."
The level of interest will still be significantly higher than previous periods in England's history such as the build-up to Euro 96, when crowds of less than 30,000 became the norm.
In September 1995, just 20,038 turned up at Wembley to watch a goalless draw with Colombia which was enlivened by Rene Higuita's famous 'scorpion kick',
And there is some good news for England after the FA confirmed it has sold out its allocations for the forthcoming Euro 2016 away games against Switzerland and Estonia respectively.