New Football Association chairman Greg Dyke has set England the task of winning the 2022 World Cup.
In a lengthy and wide-ranging speech at a launch for journalists hosted by national team sponsors Vauxhall at Millbank Tower, Dyke laid out his vision for the future.
And, whilst the central theme of his speech was addressing the "frightening trend" of the reduction in the number of English players in the Premier League, he has also set the bar very high for the standard by which England need to be measured.
"The two targets I have for the England team are - one, to at least reach the semi-finals of Euro 2020," said Dyke.
"Two, win the World Cup in 2022."