Midfielder Scott Robertson admits Scottish Cup winners Dundee United have to adjust to being a "scalp" as they prepare to face a team aiming to make amends for Hampden heartache.
United began the season on a high after their May success against Ross County, which followed an ultimately convincing third-placed finish in the Clydesdale Bank Premier League.
Unlike many of their rivals, they kept hold of the vast majority of their first-choice team yet they have won just one of their first six matches.
But another clash with County, in the Co-operative Insurance Cup third-round on Wednesday, offers them the opportunity to kickstart their season.
"It's hard to talk about expectation levels because we want to achieve what we achieved last year, if not better," Robertson told Press Association Sport. "But you probably set those goals every year, it doesn't change for us.
"The only thing that has changed is other teams' perceptions of us. Having won the cup and finished third, they will probably see us as a scalp and raise their game against us, which is a totally different mentality to have playing against opposition like that."