Source: FOOTYMAD
City Look To Win Back Fans
Club bring in agency Coventry City have brought in an American Sports Agency to try and help them win back supporters who are staying away from the Ricoh Arena.The attendance of 12,292 for the Doncaster Rovers game was the lowest ever for a league game since the club moved to the Ricoh Arena in 2005 and now the club have decided to bring in The Aspire Group to operate a "fan management centre" at the Ricoh Arena.Speaking to the club website, the Ticket Office head honcho Stephen Ebanks said: "We are keen to attract as big crowds as possible to the Ricoh on a match day but we are aware that attendances are down, and that we have lost some regular supporters."Firstly it is important that we fully understand why that has happened and secondly that we try to do something to arrest that. "We have worked with Aspire to come up with a range of offers and incentive directly tailored to attract supporters back. They vary from ticket packages to deals with merchandise. In short we want them back at the Ricoh and I am sure everyone would appreciate that we are trying to do something positive to make that happen."Our partnership with The Aspire Group provides the club with the opportunity to boost our ticket sales and talk with fans on an individual basis. Its reputation and proven success in ticket sales and service management will be of great value as we look to grow our attendance and fan base."If the club and the Aspire Group would like a few pointers as to why supporters are not going to the Ricoh, they might like to read one of the various articles on the subject such as http://www.coventrycity-mad.co.uk/news/tmnw/something_better_change_565263/index.shtml
