The billionaire owner has run out of patience and threatened disciplinary action against his stars. He dispatched Chelsea chief executive Ron Gourlay to read the riot act to the players at a 10-minute meeting at the club's Surrey training headquarters on Wednesday.
Manager Carlo Ancelotti was also present to spell out exactly what responsibilities go with wearing the Chelsea shirt.
Playing away: Terry and Cole have been warned on their future conduct
The meeting was called after weeks of unsavoury stories regardingclub captain John Terry and fellow England defender Ashley Cole, who issidelined with a broken ankle.
Laying down the law: Chelsea boss Ancelotti
Terry returned from a break in Dubai aimed at patching up hismarriage to wife Toni on Monday following revelations about his affairwith Vanessa Perroncel, the estranged partner of former Chelseateam-mate Wayne Bridge.
Cole's marriage to Girls Aloud singer Cheryl Cole is understood tobe on the rocks following reports he had sent lewd picture messages totwo women.
It is also alleged Cole slept with one of the women in Chelsea'steam hotels the night before an away game against Hull in October 2008and ahead of an away match at West Bromwich the following month.
It appears Cole's behaviour while on club duty has provided the catalyst for Abramovich to act.
Speaking ahead of Saturday's game at Wolves, Ancelotti, who hadpreviously claimed he was unconcerned about his players' private livesas long as it did not affect their football, said: 'We had a meetingthis week with the players. It was the owner's idea.
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'Ron Gourlay was there as well and spoke for the owner. We spoke tothe players and explained to them the behaviour that is required inthis club. It was a good meeting. Now they know very well what theyhave to do.
'We are interested, me and the club, in protecting the image of thisclub, not only the players and manager, all the staff. The people whowork in this club have to protect that image.
'We expect good behaviour from everyone. I'm not interested in thepast. We have to look, together, at the club in the future. This is aline in the sand.'
Sidelined: Lampard has been struck down by a virus
Even so, Chelsea confirmed they are ready to take retrospectivedisciplinary action against anyone breaching club conduct rules,meaning Cole could yet be hit with a fine of up to two weeks' wages- £200,000. The ultimate sanction for any player would be to be placedon the transfer list.
In addition, the unnamed member of Chelsea's staff who is claimed tohave smuggled one of the women into the hotel could also face areprimand.
As for Terry, aside from his affair with Perroncel which saw him stripped of the England captaincy by Fabio Capello, the Daily Mail also revealed how he had touted his box at Wembley for £4,000 a game via an associate of his management agents.
Terry was also caught by a Sunday newspaper offering to give aguided tour of Chelsea's training ground for £10,000, although the clubinsist their skipper did not accept any money.
Chelsea travel to Wolves without virus victim Frank Lampard but arehopeful of arresting a run of just one win from six away matches.
Riot act: Roman Abramovich is not happy with some of Chelsea's unruly stars
Ancelotti, who returns to Milan on Wednesday to take on Inter bossJose Mourinho in the Champions League, said: 'The away games have notbeen as good as at home. We have changed something but we have toimprove this.'
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