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Lucozade - Last Man Standing

05 Feb 2013 12:19:16

Lucozade - Last Man Standing

Exercise is a principle many of us live by. Especially when it comes to training for activities that not only trust our endurance but also the resolve. However, to perform well and to win, it is essential to keep your body running round the clock.

The ‘Last Men Standing’ advert sets out to illustrate how over a prolonged period of endurance exercise, Lucozade Sport as an isotonic carbohydrate-electrolyte drink is designed to help maintain fluid and electrolyte balance, as well as endurance exercise performance, relative to water alone. This creative dramatisation based on scientific evidence that carbohydrate-electrolyte drinks like Lucozade Sport enhance the absorption of water during exercise whilst providing carbohydrate for energy to maintain endurance performance for longer than consuming water alone.

When you exercise heavily or for a prolonged period of time, replacing what your body loses through sweat is important, as well as providing sufficient energy to allow you to continue to perform. Lucozade Sport provides a source of fluid but importantly contains both carbohydrate and sodium. The carbohydrate, along with the sodium, helps your body absorb fluid more effectively. The carbohydrate is also a source of energy during this exercise. Lucozade Sport, as a carbohydrate-electrolyte drink, therefore can help maintain fluid and electrolyte balance, as well as endurance exercise performance.


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