Ruud Gullit hopes to scupper England's 2018 World Cup bid after the former Chelsea star was named president of Holland and Belgium's rival campaign for the tournament.
The board of the bid team decided unanimously to appoint the Former world player of the year to the role, with Gullit having been heavily involved in the process already.
While Gullit will spearhead the bid, he has been joined by ambassadors including Johan Cruyff, Marco van Basten, Clarence Seedorf, Edwin van der Sar, Dennis Bergkamp, Michel Preud'homme and Eric Gerets.
Harry Been, chief executive of the bid, said: 'With his reputation andenormous international appeal, Ruud Gullit's appointment is of greatsignificance for our candidacy.
'Ruud has a tremendous football background and knowledge that we believe can be a great advantage for the bid.
'During the official presentation of the candidacy to the world's press in Cape Town in December last year, Ruud proved himself a great ambassador.
'He believes in our chances and is fully behind our bid message of 'Together for Great Goals', which shows how a World Cup in our countries can be of value to the rest of the world.'
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