John Terry has scored a massive PR own goal by attempting to cash in on his status as England captain ahead of the World Cup.
Masterminded by a small marketing company in Enfield, Terry has been presented as someone desperate to maximise his earning potential with a series of embarrassing, if mostly correct, boasts.
Terry, who already commands a salary in the region of £170,000 a week at Chelsea, could even incur the wrath of FIFA for being associated with the use of their World Cup logo in the email that was circulated yesterday around the sports business community.
Leading international brands are normally charged millions by football's world governing body to endorse their products with the FIFA World Cup logo.
'The FIFA 2010 World Cup Finals in South Africa is fast approaching!' says the email circulated by Riviera Entertainment. 'With this in mind Riviera Entertainment is identifying suitable commercial endorsement opportunities for its client John Terry for the period building up to the finals and beyond.
'John Terry is available to create effective brand awareness and endorse products and services globally.'
Enlarge It then reminds potentially interested parties that 'John Terry is:British sporting hero; England's football captain; World Cup 2018ambassador; Football icon; Dad of the year 2008; Voted as one of theWorld's most influencial (sic) people.'
The incorrect spelling of influential only adds to the embarrassment the email will cause the England captain and question why he apparently feels it necessary to allow others to pursue financial opportunities on his behalf in such a crass manner.
Terry is not in breach of any Football Association rules or any terms that might be in his contract at Chelsea. But sources at the FA did wince at the content of the email last night, not least because it simply makes him appear 'greedy'.
Terry does deserve enormous credit for the way he has conducted himself since becoming England captain. He has cleaned up his act after a series of high profile misdemeanours in his youth and has even overcome the embarrassment caused more recently by close members of his family.
Family guy: John Terry and his wife Toni
His father, his mother and his mother-in-law have made front page news amid allegations of drug dealing and shop lifting. Sue Terry, 50, and Sue Poole, 54, were arrested and cautioned after being caught with £800 of clothes and groceries from Tesco and Marks & Spencer.
Earlier this month, John Terry snr was filmed arranging to pass a class A drug to an undercover reporter.
In the eyes of England manager Fabio Capello, Terry is the perfect captain. An inspirational leader, a brilliant central defender and a perfect ambassador for the England team.
But since separating from his long-term agent and former Chelsea kit-man Aaron Lincoln in the summer, Terry does seem to have received some highly questionable advice.
He was the subject of a messy and protracted transfer bid by Manchester City in the summer, with the big-spending club offering him a staggering £250,000 a week to move to Eastlands.
He was believed to be tempted by the move but was ultimately persuaded to stay at Chelsea after a meeting with owner Roman Abramovich.
There are reports of an ill-advised column with a major tabloid newspaper and now he has to deal with the humiliation of an email that was met with widespread incredulity in the football world yesterday.
Child's play: John Terry with his son Georgie after a Chelsea match in 2007
Paul Nicholls, the former Sutton and Rushden and Diamionds goalkeeper who is understood to represent Terry, was unavailable for comment last night.
Sportsmail did contact Steve Parks from Riviera Entertainment but he said: 'I don't know who you are and because I didn't send you the email I have nothing to say to you.'
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