Ex-Chelsea and United chief executive Kenyon reaches for the stars with CAA

10 November 2009 10:46
New role: Kenyon

Former Chelsea and Manchester United chief executive Peter Kenyon has joined the sports division of talent management company Creative Artists Agency.  

CAA represent a number of leading personalities in both sport and entertainment with particular strength in the United States, where clients include Hollywood stars George Clooney and Brad Pitt.  

Kenyon, who stood down as Chelsea chief executive last month but remains a non-executive director at Stamford Bridge, will lead attempts to expand their sporting client base internationally. 

Through a partner agency, CAA already represent former Chelsea boss Jose Mourinho - who worked under Kenyon - and Cristiano Ronaldo.  

Kenyon said: 'I have worked with CAA Sports over the past two years with Chelsea and have learned a lot from their approach and their team culture, which enables them to work effectively across a wide and exciting range of clients, both individuals and companies.  

'In a short period of time and in an increasingly competitive environment, CAA Sports has established itself as a leader in US sports and I look forward to helping grow its international presence and creating new opportunities for the agency and its clients overseas.'

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Source: Daily_Mail