Chelsea join the Twitter revolution
Rather than simply replicate their official website's news headlines, twitter.com/stamfordthelion promises to bring fans 'behind-the-scenes action' from Stamford Bridge and their Cobham training ground, which they say will include all of the latest training reports as well as exclusive player updates. To safeguard the identity of those posting information, and to 'add a bit of mystery', all of the 'tweets' will be submitted through the club mascot. 'This is a really exciting project and is another toe in the water for us in terms of social media,' said Simon Greenberg, Chelsea's Communication and Public Affairs Director. 'We want our Twitter to have its own tangible personality, a little bit of mystery and be fun. Our mascot Stamford the Lion seemed the obvious choice because Stamford's identity has always been a very closely guarded secret and the origin of our 'tweets' will also be. Related ArticlesChelsea target YoungRoman took charge of Scolari exitHiddink tempts Van der VaartG20: Protesters use Twitter, Facebook and social media tools to organise demonstrationsMy Bookmarks: Michelle DewberryBarack Obama makes first tweet on Twitter since inauguration'What we can guarantee is that the mixture of content will come from the heart of the club, and be real, from breaking news to day-to-day inane routine, which is what makes this form of communication so compelling.' By launching themselves into Twitter's cyberspace stratosphere Chelsea follow in Liverpool's footsteps, who signed up two months ago, becoming the first Premier League side to set up an official presence in the process. With revelations such as Jimmy R's 'Reserve striker Nicola Saric just told me he grew up in a refugee camp - can't wait to write about his incredible story,' Liverpool have attracted over 16,000 followers to their site. It makes them the most popular football club registered to the website, with a world ranking of 571. Not quite Britney Spears or Barack Obama, but not bad. Nor are Liverpool sitting back with a self-satisfied smile on their face. They have set their sights on recruiting a fan base big enough to catch Coldplay, who at lunchtime yesterday had 396,309 followers.
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