Chelsea set to miss out on Real Madrid target after extraordinary new valuation

22 July 2016 10:27

A curious case has occurred in the transfer market where a player has been purchased with no intention of using him for his footballing prowess, football isn't a concern at all, they know they can earn a lot of money through selling him on.

The case in question is of course that of Spanish striker Alvaro Morata, a player sold to Juventus with a buy back clause of 30 million euros, a clause triggered. It's easy to see why Real Madrid were so keen to recall their former player as they stand to make a cool 50 million euro profit if they can find a money bags club in the Premier League prepared to pay their extraordinarily inflated valuation.

On the face of it and purely looking at the numbers it's difficult to get too excited about a striker that has only scored 27 times in all competitions over two seasons in Serie A. You could argue that some of those goals were crucial and that the player is clearly still a work in progress with his best yet to come. With that still in mind Chelsea have had two bids rejected for £50million and £62million , bids which themselves seem excessive given the risks. Reports suggest that Real Madrid want £67million simply because that they were looking to fund a move for another young player, Paul Pogba.

If Real Madrid were to keep hold of the striker they would have to play him to retain that valuation and he would have to perform. In all likelyhood Real will still get a healthy return on their re-investment but you wonder if holding out could backfire.

Morata clearly fits a model that Chelsea and new boss Conte are looking for with many qualities that could suit a Premier League club looking to challenge for titles and Champions League football. There is also a possibility that Morata could come to be worth close to that valuation with his versatility, movement, speed and clinical finishing. Maybe.

Source: DSG