Chelsea extend Samsung deal

15 July 2009 15:55
Chelsea have extended their sponsorship deal with Samsung until summer 2013. Samsung have been the club's official sponsors since 2005, and Blues chief executive Peter Kenyon is delighted with the new three-year agreement. He told www.chelseafc.com: "Our relationship is far more meaningful than a conventional sports sponsorship arrangement. "While this renewal represents excellent value for Chelsea it is more than that - it is a true partnership between two organisations who are both highly successful on the global stage and whose strengths and ambitions complement each other perfectly. "The renewal of our partnership is a significant step forward on the original deal, and we are pleased to deliver additional rights for Samsung to use in key areas of their business. "We very much welcome the continued partnership and anticipate mutual success from the deepening and broadening of our relationship. More generally it reaffirms Chelsea's position in the business and sponsorship market as one of the market leaders in football and demonstrates that investment at this time is key to growth."

Source: Eurosport