Charles Sale: John Terry is expected to keep his kit on

05 February 2010 12:12
England kit suppliers Umbro have a lot to concern them this weekendas the John Terry captaincy issue unravels following his meeting withcoach Fabio Capello.

The sports brand are revealing their England shirt for the World Cupat the start of next week their most important event of the four-yearfootball tournament cycle.

And Terry would be an integral part of the advertising campaign inhis current role as captain and Umbro's leading individually-sponsoredplayer.

Prominent: Pictures of John Terry will be part of Umbro's forthcoming adverts

  More from Charles Sale. Charles Sale: Fabio Capello's untimely night on Pall Mall03/02/10 Charles Sale: China set to exploit BOA's Surrey state during London 2012 Olympics02/02/10 CHARLES SALE: John Terry lawyer now in Wayne Bridge's team 01/02/10 CHARLES SALE: Gary Lineker kicks BBC golf duties in to touch29/01/10 CHARLES SALE: Given fights agent over £6m Manchester City fee from Newcastle28/01/10 Charles Sale: Alpine retreat is Fabio Capello's first resort27/01/10 Charles Sale: Sir Alex Ferguson bans Sky after their query over Garry Cook27/01/10 Charles Sale: Sir Trevor Brooking echoes FA coaching rebel25/01/10 VIEW FULL ARCHIVE The launch itself, understood to be based on hi-tech imagery, isbeing kept under wraps and will not involve the errant Chelseadefender, whose personal life is under such scrutiny.

But Terry is already being used to promote the new red shirt in a teaser campaign running on the Umbro website.

And he will feature prominently in the pictures of England playerswearing the kit that will be part of the forthcoming advertising pushfor a replica shirt that Umbro expect to be a massive seller in WorldCup year.

The players will wear it for the first time in the Wembley friendlyagainst Egypt on March 3 when Umbro are banking on their client Terryleading out the England side.

And the stakes surrounding Terry and that red shirt are so high thatneither Umbro nor parent company Nike will comment on the issue.

It has been explained that Tottenhamstriker Jermain Defoe switched agencies to the fledgling 2mbInternational Soccer Management after negotiations involving theplayer, his mother Sandra and personnel from motor racing with nopreviously known football expertise. These were former driver MarkBlundell and Lewis Hamilton's father Anthony. Meanwhile, Defoe'slong-time adviser Sky Andrew, who claims the striker was still undercontract to him when he moved from Tottenham to Portsmouth and backagain, is waiting for a court ruling over his alleged loss of earningsfrom the transfers.


The pivotal decision by Wayne Bridge's former partner VanessaPerroncel on whether to tell all at the weekend about her affair withJohn Terry was debated yesterday at a meeting with lawyers in theoffices of her PR guru Max Clifford. Vanessa (right) will have to weighany big cash offer from the media against the impact it will have onher negotiations with Bridge over maintenance payments for theirthree-year-old son.

A sub-plot in the Terrygate spin doctor battles is that Cliffordgave JT's adviser, Phil Hall, his first job in the dark arts businessafter he left the News of the World.

England coach Fabio Capello, who returnedto the UK only yesterday after knee surgery, will be back in Italy onWednesday to accept an honorary masters degree in sports managementfrom the University of Parma. He has told the organisers he will talkabout managing in England, Spain and Italy but not about his players'love lives.

Giles plots as Beeb partyBBC Sport yesterday trumpeted the second season of their£250million, five-year Grand Prix deal by parading anexpensively-assembled team of presenters, commentators, pundits andreporters at Broadcasting House.

At the same time as the Beeb were declaring how pleased they havebeen with their return to Formula One after a 13-year absence, cricket,a sport the Corporation have ditched, were just across the roadplanning their tactics for a top-level meeting with the BBC.

ECB chairman Giles Clarke was in discussions at his Langham Hotelbase about the best way to ascertain how much the BBC care aboutcricket and whether they would ever pay the market price if the Ashesbecame a listed event, as recommended by the Davies report.

Two early casualties of the drasticcost-cutting by West Ham's new owners have been Olivia Collins, thesister of Aston Villa defender James, plus a website operator from themedia department and more personnel cuts are on the way.



Source: Daily_Mail

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