Chelsea will give trials to four Chinese youngsters after agreeing to become the partner of a grassroots televised talent search.
The Blues have joined forces with The Super Soccer Star programme in the southern Chinese province of Guangdong in a bid to boost their profile in the Far East.
The televised contest is open to 14-16-year-olds with the four winners visiting Chelsea's academy at Cobham, Surrey.
Chelsea are already the development partner of the Asian Football Confederation's 'Vision China' project that aims to set up ten leagues in various cities in China.
"We are delighted to be involved in such an innovative project that helps us deliver on our continuing commitment to promote grassroots football amongst youngsters in China," chief executive Peter Kenyon told the club's official website.
"The show complements our involvement in Vision China with the AFC as well as showcasing Chelsea to a large audience and we look forward to hosting the finalists of Super Soccer Star in England."