Chelsea chairman Bruce Buck insists Ashley Cole is not for sale despite continuing reports linking him with a move to Real Madrid.
Cole, 29, has been linked with a £30million move to Madrid following Jose Mourinho's appointment as coach of the Spanish giants.
However, Buck fully expects the England international to still be at Stamford Bridge when the new Premier League season begins next month.
"Ashley Cole is not for sale," he said. "That's the bottom line on that. There's no doubt that he's going to be a Chelsea player this season."
Cole's future in England has come under scrutiny following problems in his private life.
The left-back has been vilified in the press following the break-up of his marriage to pop-star wife, Cheryl.
However, Buck has warned Cole that he would not escape the glare of the tabloid press should he head to Spain.
He added: "Ashley is a superb player. He is a delight to deal with around the football club, he gets on very well with everyone, he trains very well and he is really a model athlete.
"Obviously, he is not happy with how his private life has become the focus of everything around him and I think we'd like to work with him so that he has a bit of a lower profile.
"We don't think the problem will change if he went to somewhere else outside of the UK, so I think we want to work with him here to make his personal life more enjoyable."