Chelsea chief executive Ron Gourlay has warned the club's players not to taint the current Premier League table-topper's image.
Gourlay is concerned that the recent exploits of the likes of John Terry and Ashley Cole are damaging the Blues' reputation and reportedly told the players of their responsibilities at the club's training ground earlier this week.
Chelsea coach Carlo Ancelotti, who also took part in the dressing-down, said: "We had a meeting this week with the players. It was a good meeting. Ron Gourlay was there as well. We spoke to the players and explained to them the behaviour that is required of the players in this club.
"Now they know very well what they have to do and what behaviour is expected of them when they're in the Chelsea shirt.
"We are interested, me and the club, in protecting the image of this club. Not only the players and the manager, all the staff - the people who work in this club - have to protect that image.
"That is one of the most important things, the image of the club. We want to carry that forward and I think the players and all the staff know very well what they have to do.
"All the players were there. Ron spoke for the club, for the owner, and the players listened. It was a private meeting and I don't like to speak about what exactly was said. But, to confirm, the most important thing is that everybody has to pay attention to protect the image of the club."