Carlo Ancelotti admits Chelsea will "destroy" their season if they fail to put an end quickly to their worst run of results for almost 15 years.
But the Blues boss insists that if they do so, they will emerge "stronger" from the slump that has seen them all but surrender their Barclays Premier League title.
Ancelotti knows his side must start winning "now" if they are not also to lose their grip on the FA Cup, with their defence of the trophy beginning against Ipswich on Sunday.
"If you are not able to move on, you destroy the season," Ancelotti said. "If you are able to move on, you will be stronger.
"Against Ipswich we will play with the strongest team," he added, before hinting 21-year-old striker Daniel Sturridge would start up front.
"Sturridge played very well against Tottenham for the reserves, scored five goals. I think that he deserves to play in this moment."