Old Firm land sponsorship deal

03 February 2010 10:55
The Scottish brewer has confirmed a three-year deal with both Old Firm clubs, with the full campaign to be launched in the summer.[LNB]Tennent's already boast a 35-year heritage of investment and support for football in Scotland, including an 18-year association with the Scottish Cup, the 'Tennent's Sixes' and most recently as sponsor of the Scotland national side.[LNB]Celtic say some of the cash from the deal will be used to help bolster the playing squad.[LNB]Chief executive Peter Lawwell said: "Celtic is delighted to enter into this new partnership with Tennent's, a brand which has become synonymous with football.[LNB]"In very challenging times for Scottish football, it is fantastic that Tennent's has maintained its high level of commitment to the game in Scotland, something they should be applauded for.[LNB]"This sponsorship provides important revenue for Celtic over the next three years, which will contribute to our continued investment in the football squad.[LNB]"We are sure this partnership with Tennent's will be most beneficial.'[LNB]Rangers chief executive Martin Bain said: "The Tennent's brand has been synonymous with Scottish football for decades and we are pleased they have chosen to take their sponsorship to a new level by investing in the Old Firm.[LNB]"We were extremely impressed by the vision and aspirations of the Tennent's team and we are confident this partnership will deliver on a number of levels.[LNB]"We look forward to forging a successful relationship with Scotland's leading lager brand over the next three seasons."[LNB]Tennent's managing director Mike Lees said: "Football is a national obsession in Scotland and we believe this partnership with Scotland's biggest and most successful football clubs takes our long-held strategy of sponsorship and investment in the game to the next level.[LNB]"We are very much looking forward to working with the clubs and their fans and to an exceptional year for the brand in 2010."[LNB]Meanwhile, Tennent's is continuing negotiations with the Scottish Football Association in relation to the national team.[LNB][LNB]

Source: Team_Talk