A human cost
A few years ago a whole bunch of my friends travelled overnight to Middlesbrough to watch Cardiff in the FA Cup.
They put family on hold and cancelled real life to be there when City beat 'Boro to make it to Wembley. Today they won't even check the score. This is the human cost to Tan's unnecessary rebrand.
They might be replaced as a number, a bum on a seat, a ticket sale. They won't be replaced as a fellow Bluebird and soulmate.
Source: Cardiff City Online
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