Owen Coyle claims personal ambition and not financial reasons were behind his decision to swap Burnley for Bolton Wanderers.
Coyle has been widely criticised by Clarets fans following his decision to end his two-year reign at Turf Moor in order to make the move to the Reebok Stadium.
The Scot had led the unfashionable Turf Moor club into the Premier League against all the odds.
However, Coyle has denied suggestions that the move was prompted by financial reasons after citing his decision to turn down an approach from another former club in Celtic last summer.
He explained: "I've never been motivated by money in my life. If it was finance I'd have taken the job at Celtic in the summer. That's just a knee-jerk reaction from people that do not know me.
"I have an unbelievable challenge ahead here at this magnificent club with a magnificent stadium and I have to take that on."
Meanwhile, Coyle believes he has a greater chance of progressing his career with the Trotters.
He explained: "You want to be the best you can be and that's my motivation. I want to be involved at the highest level and the highest level in world football is the Premier League.
"If you look at the infrastructure of the club, the academy, the training centre, everything is geared for top-flight football and my job as manager is to make sure that happens.
"I must say, Burnley have still got a Premier League team as well. We really galvanised the club and took them to a level that is always going to be difficult.
"On balance I had to look at if we'd achieved survival, come the summer is there going to be that investment? I wasn't sure there was. In a transitional period I was trying to move things along quicker than finances would dictate."