Pastry promotion for Burnley boss

19 June 2009 08:17
A pie firm has proved it is not bitter over the end of its Burnley Football Club sponsor deal by immortalising the manager in pastry.Baxenden-based Holland Pies pulled out of its partnership with the club when the team had a run of bad luck, early in the season. [LNB]Local fuel firm Samuel Cooke stepped in and plans to reap the benefits of the club's promotion to the Premier League. [LNB]Holland's has now commissioned a pastry bust of Burnley manager Owen Coyle. [LNB]It was made by a food artist to celebrate the club's success and will be presented to Mr Coyle.[LNB] It's probably a face-saving thing... that when we're in the Premier League we don't have a pie-producer on the front of shirts Brendan FloodBurnley FC director Holland's managing director Neil Court-Johnston said the firm sponsored Burnley for three years. [LNB]He said: "It cost us a lot of money. We had to sell a lot of pies to pay for that sponsorship." [LNB]But they opted out of the deal when Burnley was struggling on the pitch. [LNB]Samuel Cooke stepped in and Frank Carroll, the firm's director, promised to help the club's chairman out of their sponsorship fix. [LNB]They picked up the deal for "six-figures", a bargain compared to the multi-million pound ties of the major clubs. [LNB]Mr Carroll said that the promotion exposure to their firm is now "extremely valuable". [LNB]Brendan Flood, director at Burnley FC, said: "It's probably a face-saving thing for Burnley though, that when we're in the Premier League we don't have a pie-producer on the front of shirts. [LNB]"The southerners would have taken the mickey."

Source: BBC_Sport