Sean Dyche expressed his anger at football's diving culture after his Burnley side marked their top-flight return with a 1-0 loss to Swansea.
Leroy Fer's 82nd-minute goal at Turf Moor inflicted a first league defeat on the Clarets since Boxing Day as Dyche's side came away empty-handed from a tight contest, which was the story of their top-flight campaign two years ago.
While accepting that his team need to learn how to emerge from these clashes with points, Dyche was also critical of referee Jon Moss' assistant for failing to spot Fer's shirt tug on Michael Keane when the Clarets defender looked destined to put the hosts ahead.
Furthermore, the Burnley manager was furious with what he perceived to be a dive from Modou Barrow that went unpunished.
"We didn't get much going for us last time on decisions and there was a big one," he said.
"Michael Keane's got a header on the back stick from two yards and he can't quite make it because the lad has quite obviously got hold of his shirt. We saw it, I don't know how the linesman can't see it but it didn't get given.
"I try to get my lads not to fall on the floor. I think there were a number of them that were interesting. We try and do things properly but it's harsh when you don't get those decisions.
"You're dammed if you do, dammed if you don't. We try and play fair, we don't want to be falling on the floor and then you don't get anything. I'm not enjoying that side of it.
"I've spoken to the powers-that-be and said, 'Are you going to bring in retrospective banning for cheating?' I don't think that will change it but I would like to see it change. I don't want to see that and I don't want my kid growing up seeing that."
Earlier this week Hearts' Jamie Walker was given a two-match retrospective ban for diving and Dyche wants the Premier League to stamp out simulation.
"It's a fantastic league and a fantastic product; I've been in it before and I want it to be that," he added.
"I've got a lad, he's 13, I go and watch his games and there's kids diving all over the place and I don't like it, I really don't like it.
"I was a defender, I'm willing to play hard, to play fair. Gamesmanship is different, if you get touched in the box, you go down, fine, it's a penalty. When people are going down with no contact then I don't know how you accept that."
Swansea boss Francesco Guidolin, who saw his side win at the end of a week where they sold Andre Ayew and Ashley Williams, defended Barrow.
"Mo is a very, very quick player; it's difficult for a defender," he said.
"I think he's an honest player, a good guy. Maybe sometimes it could be you think he has a fall but he's an honest guy."
The introduction of substitutes Gylfi Sigurdsson and Jefferson Montero helped swing the game in the Swans' favour, with the latter providing a cross for Fernando Llorente which resulted in Fer's winner when Tom Heaton save from the Spaniard's header fell to him.
"All our group is happy now because we won a difficult game in a difficult ground against a good team," Guidolin added.
"It's the first time against Burnley in the Premier League and the atmosphere was very strong, a war.
"But we play a good game and I am proud for my players and happy because this is a difficult ground for all the teams in the Premier League."
Source: PA
