Brazil's highly-coveted striker Neymar, who wears the No 11 shirt for his club Santos and the national squad, is starring in a new underwear ad campaign launched on 11/11/11.
The 19-year-old star, who already has contracts with five other brands, was paid $2.35 million for wearing boxers by top Brazilian underwear brand Lupo.
The ad features an 11 representing the day, then Neymar making another 11 with his body followed by another 11 to indicate the year.
"Even the calendar recognizes him, today is Neymar's day," the ads said.
Neymar has just extended his contract with Santos for a further two years until the 2014 World Cup that Brazil is hosting.
Source: AFP
