Bradford City boss Stuart McCall is keen to bring a new striker to the club after missing out on the former Halifax Town forward Jon Shaw.
Rochdale won the race to sign the 24-year-old former Burton Albion hot-shot who scored 27 goals for the Shaymen last term, but McCall is refusing to be too dispirited.
He told the Telegraph & Argus: "We spoke to Jon six weeks ago about coming here, but it was at a stage where everybody else thought Halifax were going to the wall and his contract would be terminated, allowing him to go for free.
"He seems very positive and ambitious and we got told if Halifax had to drop down a few divisions, then he'd become a free agent.
"We'd have taken him as one of four strikers at the club but we weren't prepared to pay £60,000 for him."
The Bantams are favourites to sign Michael Boulding who has left Mansfield Town following the Stags' relegation from League Two.