Striker Johan Elmander has been urged to find the net on a more regular basis to try and secure a long-term future with Bolton Wanderers.
The 29-year-old Sweden international found the net just ten times in 63 appearances in his first two seasons with the Trotters and was frustrated on several occasions during the goalless draw with Fulham at the weekend.
Boss Owen Coyle told the Bolton News: "Johan was outstanding and fully deserved a goal. There was a real positivity about him and his play and that's how he needs to be.
"He's got to keep banging away at the door and, when one of those goes in, hopefully he'll go on a spree and show why he came to the football club in the first place.
"The area he has to improve in is to get more goals to go with his play. It's a fresh start as far as I'm concerned. I've got belief in him and he looked a top, top player.
"But it's for Johan to show that on a consistent basis. We all believe he has the potential to do that but, ultimately, he's the one who has to deliver and I think he's ready to do that.
"It's always a tremendous incentive if a player is playing for a contract, because they need to show those qualities. But his biggest motivation is show people he's worth the price-tag.
"If he'd come on a Bosman then people would've said he'd been a terrific signing, but because he's come on such a big price-tag that's what they judge him on."