Ward enjoyed a successful loan stint with Swindon last season, scoring nine goals as the Robins reached the League One play-off final, and Wanderers boss Coyle confirmed a host of clubs have been in contact with him about the 18-year-old.
"I've had half the Championship on about him already this summer and that's if, and that's a big if, I decide to send him out again," Coyle told the Bolton News.
"I'm going to sit down with him and have a chat in the next couple of weeks but whatever we decide, I'm sure he's going to have a bright future at Bolton Wanderers."
Should he remain at the Reebok Stadium, Ward will face a battle with Kevin Davies, Johan Elmander and new signings Ivan Klasnic and Robbie Blake for a place in the Bolton attack.
"I have had Danny with me all pre-season and he's done very well, there's no doubt he'll have a bright future at this football club," Coyle said.
"I have to judge now whether he's ready to be involved on a week to week basis in the squad.
"If he's not, then we'd send him out for a few months so that he's in a better position to challenge when he comes back.
"That's not inevitable. I really like him and I see something in him."