So good luck to Owen Coyle, a popular appointment at the Reebok, who refuses to do things the easy way.
Transforming the Premier League's one-dimensional bully boys into amulti-faceted and fluent outfit, where Arsenal are willing to sendtheir precious starlets on work experience, is quite a challenge.
At least Kevin Davies will be there to save them if it goes awry.
Brothers in arms: Bolton's brave new direction fails to convince on many levels
Boss's toughest jobFielding a strikeforce to terrify defences. With respect to Kevin Davies and his merry band of brothers, Coyle lacks a top-flight finisher and his rivals know it.
Hiccup on horizonAttendance figures are dwindling, which isn't helping the club coffers. With success comes popularity but you need popularity to pay for success. Difficult to know how the club can ever make progress without significant investment but unlikely to attract the big money.
The numbers game5 - The number of times Bolton will have opened the season at home, this time against Fulham
60% - Percentage of left-footed goals in the top flight last season
Alternative sponsorMarmite You either love 'em or hate 'em
Ins/Outs In - Martin Petrov (Man City, free), Robbie Blake (Burnley, free), Marcos Alonso (Real Madrid, £2.2m), Ivan Klasnic (Nantes, free)
Out - Ali Al Habsi (Wigan, loan), Nicky Hunt (Bristol City, free), Ricardo Vaz Te (Panionios, free)
Star man: Kevin Davies has for too long dragged Bolton through a season
Keep an eye out forMarcos Alonso Age: 19 Position: Defender
Broke into Bernabeu first team last year and turned down Benfica for Bolton. Coyle simply loves him.
Fan's viewGary Fox: I'm positive. We appear to be on the up since Owen Coyle came in. I'd expect us to be safe with a mid-table finish and a team playing much better football.
Sportsmail's lowdown on all the Premier League teams