Bolton manager Owen Coyle believes the late Nat Lofthouse would have been a star attraction in the modern era, such were his skills as a centre-forward.
In fact Coyle claims no club would have been able to afford Wanderers' legendary England international.
Lofthouse scored 255 goals for the club between 1946 and 1960. He represented England 33 times, hitting the target 30 times and became widely known as the "Lion of Vienna" after his performance against Austria.
Bolton will pay homage to Lofthouse, who died recently at the age of 85, when they face Chelsea at the Reebok Stadium on Monday night. A minute's silence will be held before kick-off.
Coyle said: "When you look at Nat and the quality he had for goalscoring, how he was physically, I am not sure if a lot of people are aware of it, he was supremely fit.
"He was a fantastic athlete. When you look at the position he was in and his goal ratio, you would not be able to buy him in the present day. Outwith that when you were in his company you always came away with a smile on your face. He was such a lovely man."