Blackburn Rovers have finally found a way to get some media coverage this week, by announcing their pending sale to Indian poultry giant Venky's.
Venkateshwara Hatcheries will be the name on the door if the deal goes through, and with them comes endless potential to ridicule Big Sam and his relegation-threatened Rovers.
Are the Indian conglomerate attracted to the animal antics of his players on the pitch? Do they plan to make poultry feed capturing the lust for life of El-Hadji Diouf? Will they be experimenting on the Rovers players in the name of science?
Elevenses is certainly looking forward to plenty of chicken-themed chants from visiting fans. Portsmouth fans (see what we did there) might go with, "We've got Kanu, you've got Bird Flu."
The potential new owners are also toying with the idea of selling the naming rights to Ewood Park. Maybe they'll use it to promote their own business interests?
How about 'The Processed Chicken Ewood Park', or the 'Disease Diagnostics Dome'. 'The De-Oiled Cake Stadium' also has a certain ring to it. But nothing would beat 'The Chicken S*** Soccerdome'.
If they sell elsewhere, how about the 'Kickers Ewood Park', inspired by Danny Murphy.
Big Sam would love that.