Brett Favre is something of a sporting institution across the pond. The all-American quarterback legend has racked up 20 seasons in the NFL, and holds records in just about every discipline you can think of.
He's thrown over 6,000 completed passes, run over 7,000 yards and played his part in over 500 touchdowns. And if you haven't heard of him yet, you're about to.
The 41-year-old is all over the tabloid newspapers in the US, after it was alleged he sent pictures of his penis and some rather racy texts and voice messages to Jenn Sterger.
Who's she? Well Elevenses has been digging this morning and it turns out she's a former member of the Florida State Cow Girls (an unofficial cheer leading squad), who came to attention back in 2005.
Here's the timeless piece of commentary that started it all.
Anyway, Sterger moved on to become a 'Gameday Host' for the New York Jets, and squeezed in a little Playboy action along the way. And now this.
As for Favre, the allegations are threatening his multi-million-dollar endorsements empire and an official NFL enquiry is in the pipeline.
What's this got to do with football? Well Elevenses can't help but suggest he should call Ashley Cole. The lovable Chelsea and England full-back has been down this road himself and knows exactly how to play things.
All Favre needs to do is explain away everything by saying he was "larking about". The pictures, texts and voicemails were sent on a pay-as-go-phone a friend stole from a friend.who sent them to Sterger for a laugh.
Maybe a cultural exchange should be organised? The Premier League's finest exchanging scandal management advice with big hitters from the NFL and the NBA.
Information is power after all.