England forward Theo Walcott netted a hat-trick as Barclays Premier League new boys Blackpool were brought back down to earth with a 6-0 thrashing at Arsenal.
The 21-year-old was a controversial omission from Fabio Capello's ill-fated World Cup squad, only to be welcomed back into the England fold following the dismal display in South Africa.
It may just have proved to be a decision which brings the best out of Walcott this season as the former Southampton trainee tore the Seasiders apart from kick-off, sweeping the Gunners into an 11th-minute lead.
Andrey Arshavin made it 2-0 from the penalty spot after defender Ian Evatt had been sent off for a foul on Marouane Chamakh, which looked just outside the box.
Walcott added a third before the break, with Abou Diaby slotting home number four at the start of the second half and the England man - whose only international goals came with a famous hat-trick in Croatia during September 2008 - then securing the match ball with another well-taken finish.