Robbie Keane struck a debut goal and Victor Obinna hit two more as West Ham lifted themselves off the bottom of the Barclays Premier League with a 3-1 win at Blackpool.
The damage was all done in the first half as the Hammers held off a spirited Blackpool, who replied through Charlie Adam, in an entertaining contest at Bloomfield Road.
Neal Eardley hit the post and Marlon Harewood forced Robert Green to make a fine save as the hosts dominated after the break but the Hammers clung on.
Goalkeeper Richard Kingson let Obinna's 24th-minute shot slip from his grasp and roll over the line and West Ham doubled their lead on 37 minutes as Keane made his mark. Kingson twice saved from Obinna in quick succession, but got no help from his defenders and Keane's sliced effort found the net.
Blackpool immediately responded as Adam found the back of the net direct from a corner, Frederic Piquionne completely missing his kick at the near post and unsighting Green, but the Tangerines' joy was short-lived as Obinna restored a two-goal advantage on the stroke of half-time with a ferocious shot.
Blackpool's new signing James Beattie, who joined the club on loan from Rangers on Monday, had a chance moments after coming on but failed to make firm contact and Green easily gathered and Eardley's 20-yard free-kick struck the post and West Ham scrambled clear.