Blackpool manager Ian Holloway has been given the go-ahead by club chairman Karl Oyston to bring in players this month, as the former Plymouth Argyle boss looks to build a squad capable of competing for a play-off place.
The Seasiders have won just two of their last eight games, dropping out of the top six and beginning to look more like the mid-table team they were predicted to be before the season began.
"We are actually trying to buy our own players (rather than loan them) in the positions I think we are light on," Holloway told the Blackpool Gazette.
"The bottom line is that I am trying to get a group of footballers assembled here who will have a chance to make a run at this division.
"That's not easy when one player at Middlesbrough is getting paid more than all mine, but I think we are a big club because we have a massive heart and fantastic fans."