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The Bollywood billionaires at Blackburn are happy to curry favour and splash the cash

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15 Jan 2011 22:02:57

The Bollywood billionaires at Blackburn are happy to curry favour and splash the cash

It was the question that infamously stumped Sven Goran Eriksson when he arrived as England manager all those years ago. But Anuradha Desai, the Indianbusinesswoman who heads the conglomerate behind the takeover of Blackburn Rovers, answers it effortlessly. Currying favour: Anuradha Desai, Balaji and Venkatesh Rao hope to win over Blackburn fans by investing the profits of their expanding chicken-food empire 'Gael Givet,' she says, when asked if she can identify the Blackburn left-back. Just for good measure, she throws in the name of their centre-half - the much-coveted Chris Samba - as well, adding that he is a player she desperately wants Rovers to retain. Back in October 2000, Eriksson found just one name - Michael Gray's - impossible to conjure when his appointment as England manager was met with the question: 'Who is the Sunderland left-back?' The woman who heads the VH Group, the first Indian company to buy a Premier League football club, is not about to be caught out like that. Desai, chair of the family firm who own Rovers via a subsidiary, Venky's London Ltd, displays a forensic knowledge of her latest acquisition. The details of pretty much every Blackburn footballer, the names of their agents, their contract lengths and terms are at her fingertips. The Venky's buy-out of Rovers - they paid the Jack Walker Trust £23million for the club and are believed to have taken on £20m of debt - raised the hopes of Rovers fans that the good times are coming back to the old textile town. Givet some welly: New owners want to keep Gael Givet (right) Blackburn were Premier League champions in 1995, thanks to Walker's riches. Since those heady days, Rovers have never finished better than sixth and the title has been the preserve of just three clubs, Manchester United, Arsenal and Chelsea - all now under wealthy foreign control. Four years after winning the Premier League, Blackburn suffered the ignominy of relegation and spent two seasons in the Championship. Since returning to the top flight, they have been perennial also-rans. But all that could change, at least if the dreams of the club's rich and ambitious new owners come to fruition. The VH Group are a poultry conglomerate owned by the Rao family and based in Pune, 70 miles south-east of Mumbai. The Raos themselves expect success in the long term, whatever the sceptics say. 'Our goals are simple,' says Venkatesh Rao, 45, who co-owns the VH Group with brother Balaji, 38, and sister Anuradha. 'We want to keep the fans happy and make the club better. 'As and when required, we will invest, in a responsible way, but let me be clear: money will not be a problem. I am not going to promise specific figures but if we need to spend £5m on something, we'll spend it. If we need £10m, £15m, £20m, we'll do it. We won't compromise on quality. We are prepared to spend a lot over time.' Describing Venky's owners as chicken farmers is like saying Walker had a scrap metal yard. Walker, a steel magnate, was one of Britain's richest 30 men when he died in 2000, with a fortune estimated at £600m. The Rao family are worth three times more and their business is riding the crest of the Indian economic boom. The VH group consists of 28 companies with a collective turnover in 2010 of close to £1billion and group profits of about £100m. Growth is forecast at 15 per cent per year. There are no external partners and no debt. Acquisitions, including Blackburn Rovers and a new £130m vaccine plant in Switzerland, are made in cash. The company are not listed but could fetch about £1.5bn if sold, although that is not on the cards. With an extensive property portfolio, the family are probably worth £2bn, perhaps more. Take away: Venky's chicken outlet at Pune's FC Road Demonstrably they have money to invest where they see fit. 'Four-wheelers are my only extravagance,' says Venkatesh, or Venky to friends, slightly abashed at his admission as we talk in the family's marbled, high-security bungalow complex in the hills above Pune. There are five top-end cars in the courtyard outside. There are 69 others on the driveway and in the garage. Venky has 'only' 23 motors. Balaji, pony-tailed, open-shirted and adorned with golden jewellery and a holstered pistol - imported, licensed and loaded - boasts 51 vehicles, including a Rolls-Royce, a Bentley and a new customised £100,000 Hummer. The wealth comes from an empire founded in 1971 by the siblings' late father, Dr BV Rao, a visionary vet and philanthropist who turned one hatchery into a business that now breeds chickens, sells vaccines, machinery, processed food, dietary supplements, fast food and much else, and is expanding rapidly, across Asia, Europe, South America and the Middle East. The family may be anonymous outside India but their profile at home is such that Belaji employs two bodyguards and Venky never travels with fewer than four. They employ 250,000 people directly and the same again in related businesses. They produce 90 per cent of the chickens raised in a country of 1.2billion people. Unusually for Indian billionaires, they have no affiliation to any one political group. Friend of owners: Ronaldinho The family have a film company, Bala Entertainments, run by Balaji, the 'bling' member of the family with Bollywood and Hollywood connections. He is a friend of friends of Ronaldinho, hence the personal approach, which ultimately failed, to sign the Brazil forward for Rovers. Balaji is also acquainted with former world heavyweight boxing champion Lennox Lewis and the US-based multi-Grammy nominated rapper, Akon. Both men attended a recent opening of a new Venky's XPRS fast food chicken shop. Forty new branches of the chain will open in India this year, and at least one some time soon at Rovers' Ewood Park ground. So why did the family buy a football club? And why Blackburn? Mrs Desai takes up the story. 'It was Balaji,' she says. 'He's really crazy about football and he started looking about a year ago, initially for a regional Pune club, though it was clear they were only small. 'We have friends at Kentaro, the sports agency, and they suggested we looked in England.' Venky Rao dismisses suggestions that Kentaro and Jermone Anderson's SEM management group are calling the shots at Rovers. 'They have been helpful and have given advice,' he says. 'But they are only two of many. If you're going to do something, get the best, and the Premier League is the best.' A success: Roman Abramovic has made Chelsea a world force THE FOREIGN INVASIONTen Premier League clubs are now inforeign hands. But which takeovers havebeen successful? ARSENALKroenke (US) and Usmanov (Rus)The billionaires have been vyingfor position for three years butthe team's run without a trophygoes on. VERDICT: JURY OUT  ASTON VILLARandy Lerner (US)Lerner has put £150m into the club for three finishes of sixth but will he fundnew signings for Gerard Houllier? VERDICT: JURY OUT  BIRMINGHAMCarson Yeung (ChIna)Last term's promise of £40m for new players never materialised and it has made life tough for Alex McLeish. VERDICT: JURY OUT  BLACKBURNVenky's (India)Made noises about Ronaldinhoand David Beckham, and gave fans Kean and Jensen instead. VERDICT: JURY OUT  CHELSEARoman Abramovich (Rus)Invested £700m for six managers, three Premier League titles, three FA Cups and two Carling Cups. VERDICT: SUCCESS  FULHAMMohamed Fayed (Egypt)Despite debts of £170m, they are now atop-flight team and made the Europa League final last season. VERDICT: SUCCESS  LIVERPOOLFenway Sports Group (US)Won favour for ousting the last regime and have brought Dalglish back but £300m has bought them a big project. VERDICT: JURY OUT  MAN CITYSheik Mansour (Abu Dhabi)Committed more than £1bn on transfers, wages and restructuring and are demanding a silverware return. VERDICT: JURY OUT  MAN UNITEDGlazer family (US)Hated by fans and loaded the club with debt, but presided over three league titles and Champions League glory. VERDICT: SUCCESS  SUNDERLANDEllis Short (US)Has backed Steve Bruce in the transfer market but initial high expectations have not yet been realised. VERDICT: JURY OUT Desai adds: 'We were offered aChampionship club but it wasn't wholly for sale and then Blackburn cameup in August and very quickly we realised it was right for us.' They have come in for criticismsince their takeover. The sacking of manager Sam Allardyce upset somein the game and the owners have been accused of being ignorant aboutfootball and naive in handing the managerial reins to rookie SteveKean. But Desai says: 'We can handlecriticism. We're used to dealing with a whole nation of farmers. Manyare happy with our products but always some are not happy. We try toimprove. We get on with things.' Balaji, whose passion for footballis fuelled by his 16-year-old son's participation at regional level,will oversee the building in the next two years of a state-of-the-artfootball academy in Pune, to be developed with the aim of nurturinglocal players, one of whom may end up in England one day. 'God willing,' adds Venky. Where football is concerned, he is a self-confessed novice. 'We're learning and we'll continue to learn,' he says. 'A person only learns to swim by falling in the water often.' Despite a busy schedule, he plans to travel to England at least once a month. Contrary to some perceptions, Venky's have long had commercial links to sport. The firm sponsored regional cricket for decades and had a shirt deal with Trinidad & Tobago in cricket's inaugural Champions League Twenty20 cricket in 2009. They have sponsored Russian tennis player Elena Dementieva and football friendlies featuring India, whose captain Baichung Bhutia, 34, played briefly for Bury a decade ago. The Australian fast bowler Brett Lee is a Venky's brand ambassador. 'Interest in football in India is really picking up,' says Venky. 'In the next five years it'll go boom, boom in expansion and become massive. I really believe football can rival cricket here.' The Venky's-Blackburn story is also a global economics story, a symbol of an emerging, expanding financial power and of the Premier League's attraction as a place for investment. Yet in one sense, the Raos are almost a throwback to an era where family firms ran England's clubs. Except that this family firm are based close to 5,000 miles away. That said, in colonial times, Pune was known as 'the Oxford of the East' - because of the number and quality of its colleges - and it retains the nickname and the universities. Locals insist it is a laid-back place where the working day typically starts at 10am and includes a three-hour siesta. To outsiders, though, it is as sleepy as a riot. Pune is a sprawl of 3.5million people, chaotic traffic, tooting mopeds carrying husbands and side-saddle wives, building sites making homes for a surging middle class, billboards selling these dream apartments, mobile phone stores and malls. Slums, street markets and the desperately poor co-exist but India is changing daily. Pune reflects a nation's growth, and the Raos are new Indians, looking outwards, going global, proud of their hard-earned cash and the chances it gives them. Their philanthropy includes free hospitals, schools and daily food handouts for Pune's poor. The relevance of the Venky's vitamin plant in the hills, which sells £10m worth of products a year, or the two vaccine units turning over £21m between them, or 159 other major sites across the country each booming and surrounded by prime land, is that chicken feed could be anything but chicken feed to Rovers. Mrs Desai remains convinced 'that within three years, we can be somewhere between seventh and fifth. That's our aim.' Venky Rao defend's his sister's positive stance. 'You have to be allowed to think freely and act freely in this world,' he says. 'We will try to become one of the best clubs. That doesn't mean we promise to finish top four but why would we set an aim to finish 15th to 20th? That only demoralises yourself. We should think big, aim high. 'One thing is sure. If we go into this with the intention of getting publicity as a motivation, it's going to fail. If I buy as the first Indian and fail, that is a huge embarrassment. We're not at Blackburn for profit or publicity, we're at Blackburn because we'll enjoy it, and to create a legacy.'  Explore more:People: Brett Lee, David Beckham, Elena Dementieva, Sam Allardyce, Gerard Houllier, Alex McLeish, Steve Bruce, Sven Goran Eriksson, Lennox Lewis Places: Oxford, Liverpool, Birmingham, Mumbai, Brazil, Egypt, China, United Kingdom, India, Switzerland, Asia, Europe, Middle East


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