Sam Allardyce has demanded a more clinical approach from his Blackburn Rovers side as they prepare for a crunch series of fixtures.
Allardyce claims that Rovers are creating enough chances to be higher up the Premier League table.
However, he has suggested that their current 11th place is down to the fact that they don't score enough goals.
The Ewood Park outfit have scored 25 times in their 24 league games to date.
"Our scoring of goals on chances created - and West Ham (the midweek goalless draw) was the perfect example - is the reason why we are not now sat in the top eight or better," Allardyce told the club's official website ahead of Saturday's trip to Stoke City.
"That is the reason we aren't up there because our chances created to goals scored is far, far too low.
"So whilst we are sat in a reasonable position in the league it could have been a lot, lot better.
"Particularly away from home, West Ham, Sunderland, Hull City and Wigan away, are all coming back to haunt us.
"Yes we got points at all but one of those places but it should be three wins and a draw, not three draws and a defeat."