Sam Allardyce admits it is a case of win at all costs for Blackburn as they prepare to host Wolves on Saturday looking for their first Barclays Premier League victory of the season.
Blackburn find themselves in the relegation zone after three league games, having opened their campaign with defeats against Manchester City and Sunderland, followed by a 0-0 draw with West Ham.
Finishing has been a key issue, with the team failing in all three fixtures to make the most of dominant spells of possession and a spate of goalscoring opportunities. Allardyce has been pleased with the performances, but with only one point and one goal on the board, the manager knows his side must secure a win at the weekend by any means necessary.
"It's more important than anything else now," Allardyce said.
"We've had performances with no results, apart from the draw against West Ham. What we must do is get the performance with the result, and that needs to be the win - and if we can't get the performance, just win, get three points on the board, which will settle us all down.
"It's going into game four for us and we've been excited about what we've done and how much we have created in those games. But at the end of the day, the bottom line is that out of all the chances we have created, out of all opportunities to score goals, we've only scored one.
"There have been one or two cruel blows in terms of wrong refereeing decisions at certain times during the games and that has played its part as well, but the big part is about us needing to improve on our finishing for Saturday."