Blackburn's global advisor Shebby Singh has apologised to Rovers manager Steve Kean and the club's star midfielder Morten Gamst Pedersen after making critical comments about the duo.
Former Malaysia defender Singh joined the English Championship club earlier this year to open better lines of communication between under pressure boss Kean and controversial Indian owners Venky's.
Singh has also been attempting to improve relations with some sections of the club's support and it was at a fans' group meeting on Saturday that he angered Kean by claiming the Blackburn boss would be dismissed if he lost three consecutive Championship games early in the season.
He also described 30-year-old Norway midfielder Pedersen as a "pensioner" but has been quick say sorry to heal the wounds as his side prepare for the first game back in the Championship this weekend after relegation from the Premier League.
"I would like to extend an apology to Steve Kean because some things were said on Saturday. I think they would have hurt Steve Kean's feelings and, for that, I sincerely apologise," Singh told the Lancashire Telegraph newspaper.
"Some things are said in jest that don't come across like that when repeated, but I am not making excuses.
"I apologise for hurting any feelings. I would also like to apologise to Morten Gamst Pedersen for what was said. There are no excuses and Morten is a great character.
"My blunt honesty also sometimes upsets people and sometimes rubs people up the wrong way. I am making efforts to bring the club back to the fans and, in trying to do that, I have gone too far. I am trying to find the middle ground."