Blackburn boss Sam Allardyce says his comments about winning titles every year with Real Madrid or Manchester United were 'tongue-in-cheek.'
Last week the 55-year-old said he was 'not suited' to Rovers or his former club Bolton and would 'win the double or the league every time' at the likes of Real, United, Inter Milan or Chelsea.
But today Allardyce insisted that although he was ambitious, his comments had not been serious and he was pleased to be working at Ewood Park.
Smiling: Allardyce says he was surprised his 'tongue-in-cheek' comments caused such a fuss in the media
'I didn't think it would create quite as big a stir as it has done,' Allardyce said.
'It was a tongue-in-cheek comment. Somebody asked me if I had found my level and was comfortable as manager at Blackburn Rovers.
'I'm never comfortable as a manager because I am always looking to improve, and my terms of wanting to improve is about having a burning ambition to always get better than I am.
Happy in Blackburn: Allardyce said he is ambitious but is pleased to be manager at Ewood Park
'Obviously, in the end, that would always be to try and get to the very, very top of the industry that I am working in.'
He added: 'I believe in my own ability, that is the bottom line.
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