Under-fire Blackburn boss Steve Kean remained defiantly upbeat after his side were beaten 2-1 by West Brom at Ewood Park on Saturday.
The heat was turned up once again on the Scot as Peter Odemwingie's curling 89th-minute winner condemned 19th-placed Rovers to their 10th Barclays Premier League defeat of the season.
"I always feel as if we are about to go on an unbeaten run, and that the fans who are grumbling are going to be overtaken by the noise of the positive fans," Kean said.
"I never feel as if you can't change people's minds, although I know it will only happen with results." He added: "I don't need to switch off and I don't feel as if I need to run away from anything.
"It is my job, and it is other people's jobs to ask questions. I have no problem with that - I'll always come in, face up and give an honest answer."
Blackburn had been looking to build upon the 4-2 triumph over Swansea in their previous home game - only their second league win of the campaign - against the Baggies, but put in a disappointing display and never really looked like claiming another much-needed victory.
Albion deservedly took the lead in the 52nd minute when Rovers failed to properly deal with a corner and James Morrison smashed a superb volley past Paul Robinson.
Scott Dann scrambled in an equaliser with 18 minutes to go, but the hosts were left empty-handed by Odemwingie's late intervention, the striker cutting in from the right before shooting well into the far corner of the goal.
Next up for Blackburn is a home match against rock-bottom Bolton on Tuesday, and with trips to Liverpool and Manchester United to come after that, Kean is in no doubt as to the importance of the Wanderers clash.
"If it was not big enough already, it is absolutely massive now," Kean said. "We have to make sure we show courage, and I mean courage to get on the ball and carve out some better chances on Tuesday than we did (against West Brom)."