Blackburn's Ewood Park set to undergo name change... to the Venky's Stadium!

22 November 2010 12:38
Blackburn Rovers' new owners have revealed they may change the stadium's name from Ewood Park to the 'Venky's Stadium'.

The Rao family, who own Indian poultry giants, Venky's, completed the purchase of the Barclays Premier League last week.

They believe Rovers' brand needs to be improved and Ewood Park, home of the club since 1890, is set to be replaced with Venky's one possibility.

Changes afoot: Ewood Park could lose the famous name it has held since 1930

Chairman Anuradha Desai said: 'We need to improve the brand Blackburn Rovers. The management thus far has done a good job but has not been proactive enough. We are looking to change that.

'Arsenal named their stadium 'The Emirates' after their main sponsors. Our stadium could be called the Venky's Stadium or could adopt the name of another sponsor.

'We are looking to spread the name of Blackburn Rovers wher-ever we can. India is our major target.'Desai also says Blackburn are looking to make an impact in India and are looking k for football's equivalent to cricket legend Sachin Tendulkar.

New owners: The Rao brothers Venkateshwara and Balaji before the Villa game

She said: 'We will take a look at their calendar and when it is convenient for them we will arrange exhibition matches in India.'We are also looking to start workshops where we fly down coaches of the Blackburn Academy and arrange training sessions for kids in India.'Our aim is to have an Indian footballer in the team, and we will work along these lines. If we can have a Sachin Tendulkar, I'm sure we'll find someone (like him in football).'

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Source: Daily_Mail