Gerard Houllier wants Aston Villa to emerge from their comfort zone and start winning trophies.
Houllier will take charge of his first Villa match on Wednesday in the home Carling Cup third-round encounter with Blackburn.
The same competition brought Houllier his first trophy as manager of Liverpool in 2001 and he is hoping to end Villa's 14-year trophy drought to kickstart his reign.
"Winning a trophy would be fantastic for the club and a huge reward for the fans - it will come," he said. "Maybe what the club needs is more ambition and to show its fighting teeth.
"Sometimes when you are a good club, everything is fine and the comfort is there. Maybe what we need is to get out of this comfort zone and get results a bit more.
"The passion is there but the ambition to win things would do well at this club. The image is a nice club. We want to be a winning club, and a nice winning club."