Wenger - Keeping our fans is the No 1 goal

16 January 2009 02:08
By Chris HarrisBuying players and winning trophies would appear to be the top priorities in the weeks and months to come but Arsène Wenger insists that football clubs cannot lose sight of a rather different goal - keeping bums on seats.You might not think that football has a financial care in the world in a week when Manchester City have reportedly offered in excess of £100million for AC Milan star Kaka. But, behind the facade of possibly the biggest transfer fee in history, reality is biting.For some supporters, giving up their weekly fix of football is a distinct possibility as individuals cut their cloth accordingly amid the recession. Manchester City may be a headline-grabbing exception to the rule but, Wenger argues, for most clubs, keeping their turnstiles clicking should be the No 1 aim."You can hide behind Man City buying Kaka for £100m. But that is an exception to what is happening in our world," said Wenger."That is why I believe for us it is more interesting to think how can we keep our fans than talking about Kaka. That is living in the real world."Football has different types of people coming to the game. You have the client, who is the guy who pays one time to go to a big game and wants to be entertained. Then you have the spectator, who is the guy who comes to watch football. These two categories are between 40 and 60

Source: Arsenal