WINNERS King Street, Manchester Shop owners in the upmarket shopping thoroughfare will be laughing all the way to the bank as City's new signings spend their hard-earned.
Staying put: Almunia is the Arsenal No 1
Manuel Almunia The much-criticised Arsenal goalkeeper looks set to keep his place after Arsene Wenger failed to land a replacement.
Stoke fans Eidur Gudjohnsen at the Britannia? That plus Jermaine Pennant and Kenwyne Jones must be causing some excitement.
Roy Hodgson Javier Mascherano was replaced and neither Steven Gerrard nor Fernando Torres jumped ship.
David Ngog With Liverpool's bid for Carlton Cole failing, Ngog will get plenty of playing time.
Arsenal fans Their club won the battle with Barca and held on to Cesc Fabregas.
Roman Pavlyuchenko Spurs fans wanted a striker. They didn't get one, so Super Pav will have another chance to prove his worth.
Earning his Spurs: Pavlyuchenko will have another chance to prove his worth
Henrique Hilario and Ross Turnbull With Stoke holding on to Asmir Begovic and Petr Cech injury prone, these two will surely get their fair share of games.
Avram Grant His average squad would have struggled without Scott Parker or Carlton Cole. Holding on to both of them could be crucial in the fight against the drop.
LOSERS Roque Santa Cruz With Carlos Tevez, Emmanuel Adebayor and Jo ahead of him, the Paraguayan's failure to secure a move could lead to a few boring months.
Robbie Keane and Alan Hutton Both are miserably far down the pecking order at Spurs. Could they be desperate enough to go down a division on loan?
When boredom strikes: Santa Cruz
David Stockdale Mark Schwarzer's failure to join Arsenal means he will probably be Fulham No 1 again, leaving Stockdale to warm the bench.
Shay Given Roberto Mancini clearly favours Joe Hart in goal and, with moves to Fulham or Arsenal not coming off, Given faces a fight for playing time.
Arsenal fans Fabregas can play like Europe's finest, but they still do not have a world-class goalkeeper. It could cost them the title.
Asmir Begovic It can't feel good when you have a sulk and don't get your move. He will not be Mr Popular at Stoke this season.
Jeremie Aliadiere The Frenchman, plus Jay Demerit, Francis Jeffers and Keith Gillespie, are among the hundreds of free transfers without a home.
Middlesbrough pie-shop owners Mido joined Ajax. Enough said
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