Source: Daily_Mail
Chelsea PR plan to keep Real Madrid target Ashley Cole at Stamford Bridge
Booed by England fans at Wembley and jeered by West Bromwich Albion supporters on his own patch, Ashley Cole's low opinion of England and it's people is unlikely to have changed during the past week. [LNB]This season promises to be Ashley Cole's most challenging to date , not that he already hasn't had a few. [LNB] Cole is certainly no stranger to the role of pantomime villain, he has been type cast ever since his defection from Arsenal to Chelsea, right through the public playing-out of his marriage break-up and up to his part in England's failure in South Africa. [LNB] Tainted image: Buck is determined to alter the public perception of Cole[LNB]Little wonder the chance of a reunion with Jose Mourinho at the Bernabeu holds plenty of appeal. [LNB]Despite Carlo Ancelotti's insistence that Cole is going nowhere, Mourinho has not given up hope of bringing the 29-year-old full-back to Real Madrid. [LNB] Chelsea are certainly willing to pull out the stops to ensure Cole will not be banging on his manager's door in the next fortnight demanding a move to the Spanish capital. [LNB]The plan, as Chelsea chairman Bruce Buck explained, is to help restore Cole's battered public image with a little profile lowering. [LNB]Former love: Cole and his estranged wife Cheryl [LNB]Buck said: 'I think Ashley is fine. He is great around the club, is polite and helpful. We're not involved in his private life but we support him to a certain extent if we can. [LNB]'You would be unhappy too if you got the treatment he is getting by the media. He doesn't like that but I don't think it will be any different if he was in Spain or Italy.[LNB] 'He has just got to work a little bit, with our help, on improving his image. He is a great player and everyone loves to watch him play and we just look forward like that. We do [rally around him] at executive level, as do the other players and management. We will do the best we can.' [LNB]Quite how Chelsea intend to perform this radical image makeover remains to be seen.[LNB] It will be certainly easier said than done with a player who was pictured with a bevy of scantily beauties on his recent holiday in Los Angeles and who headed straight to paparazzi infested haunt, China White, immediately upon returning from Chelsea's pre-season trip to Germany. [LNB]Persuading Cole that it might wise to opt for a quiet night in rather than a night at the latest West End celebrity haunt will, therefore, be no mean feat. [LNB] But if Chelsea are to engineer a seismic shift in public opinion then their only hope is to ensure the column inches Cole occupies are at the back of newspapers rather than the front. [LNB]Ensuring Cole is not the player opposition fans love to hate will be a long drawn out affair and will require the full cooperation of the player himself. It may just transpire that Cole decides the easiest way to shed his bad-boy image is to up sticks to a country where he can leave the baggage in the departure lounge. [LNB]Until then expect the boo boys to be in good voice at every ground up and down the country, starting at Wigan's DW stadium this Saturday.[LNB] Benfica slap £33m price tag on Luiz in attempt to fend off ChelseaChelsea deny Neymar 'tapping up' claims as Blues prepare new £25m bid Chelsea line up move for Inter Milan's Burdisso as replacement for CarvalhoCHELSEA FC
