Source: Daily_Mail
Charles Sale: Globetrotter David Dein is on board with the England 2018 World Cup bid at last
England's 2018 World Cup bid team, who have been talking to former Arsenal and FA vice-chairman David Dein for six months about taking aglobal role in the campaign, finally announced his appointment asinternational president yesterday.[LNB]Half a year of what could have been official campaigning by Dein by far the best and most enthusiastic football networker in thecountry, boasting close relationships with members of the voting FIFAexecutive committee has been wasted.[LNB]Global role: Dein[LNB]But better late than never and Dein has still been supporting theEngland campaign on his travels. He was in Nigeria in October for theUnder 17 World Cup and Angola for the Africa Cup of Nations in January.[LNB] More from Charles Sale... Charles Sale: John Terry too exposed for ITV cover shot17/02/10 CHARLES SALE: Official BBC report bares all in Ben Jacobs sabotage saga16/02/10 CHARLES SALE: West Ham seek £40m injection as to reduce £100m debt15/02/10 CHARLES SALE: Olympics on alert after Ipswich Town owner Marcus Evans' offers14/02/10 CHARLES SALE: Inverdale's treatment of Sven Goran Eriksson a choker12/02/10 CHARLES SALE: Northern Ireland's claim rubbished over England visit for Windsor Park reopening11/02/10 Charles Sale: Michael Grade wants to succeed Lord Mawhinney as chairman of Football League10/02/10 Charles Sale: Barmy England put shirt on Kasabian09/02/10 VIEW FULL ARCHIVE The resignation from the bid board of Premier League chairman SirDave Richards, whose differences with Dein are well documented, madehis inclusion easier. And Dein has no longer made future involvementwith the FA a prerequisite for joining.[LNB]The bid's financial problems, caused by the Government reneging ontheir promise of £5m funding, have been eased by sponsorship deals.ButDein, who pocketed £75m by selling his Arsenal shares to AlisherUsmanov, doesn't need the money and is not being paid for hispresidency.[LNB]The grandiose title given to Dein will also deflect attention frombid chairman Lord Triesman, whose shattered relationship with thePremier League is one area domestically that needs Dein's networkingskills on top of his international brief.[LNB] [LNB]As if the number of South African-reared players in the England team isn't already a matter for concern, the ECB, in their wisdom, have made Steve Elworthy, another South African, their new head of marketing and communications. [LNB]This despite the former seam bowler having little experience of the workings of the UK media. Elworthy's new empire at Lord's will also cut across the commercial department run by John Perera.[LNB] [LNB]Rio Ferdinand's business adviser Chris Nathaniel, who negotiated substantial autobiography deals for both the Manchester United defender and John Terry, has set up a similar-size, two-book contract for sprint superstar Usain Bolt with HarperCollins. The second book, his life story, will be published around the London 2012 Olympics.[LNB] [LNB]Sky Sports have signed Aussie spin legend Shane Warne to be part of their commentary team for England's summer series against Pakistan, as well as the Pakistan v Australia matches taking place in the UK and the Ashes battle Down Under next winter.[LNB]Warne's popularity as a pundit during last summer's Ashes means Sky have forgotten the considerable angst he caused them when he missed the entire first Test in Cardiff due to his involvement in a poker tournament.[LNB] [LNB]TalkSPORT grab Beeb rightsTalkSPORT's growing challenge to the BBC's long-held supremacy in radio coverage of football since the sepia days when the phrase 'back to square one' related to the commentary grid in the Radio Times has been highlighted by the commercial station winning two of the six packages awarded yesterday.[LNB]Another new commercial rival, Absolute, were granted one package last week with the whole three-year deal bringing in £40m plus to the Premier League. [LNB]TalkSport's exclusive rights to Saturday evening and Sunday lunchtime Premier League football next season will follow their live commentaries on all 64 World Cup games. Four packages are retained by 5 Live.[LNB] [LNB]The salesman who offered to sell John Terry's Wembley box to a Daily Mail reporter for £4,000 a major factor in the Chelsea defender losing the England captaincy has set up a new company to take over the David Beckham Academy in Greenwich. [LNB]Anthony White, the sales and marketing manager of the former Beckham business, is to rebrand the arena the London Soccerdome, with coaching kids remaining the core activity.[LNB] Former Arsenal chief Dein handed key role in England's 2018 World Cup bidTalkSPORT pulls off major coup by snatching commentary rights from BBC[LNB] [LNB]
