Mitchell On Denim
Eddie Mitchell is in no doubt as to the importance that Maxim Denim has had in bossting the Cherries towards the Championship.
With promotion in the bag, Chairman Eddie Mitchell has seen the club rise from the sorry state it was in when he took over 4 short years ago.
Currently joint owner with Maxim Denim, Mitchell has sung the praises of his Russian co-owner, being quoted in the Bournemouth Evening Echo as saying: "Maxim has been tremendously important and has helped me no end. His investment has been fantastic and his partners have been great. But more than the money and the input, I think being a friend from Russia, who has supported me without knowing 100 per cent my ambition, he has been so trustworthy and such a great person. Everybody connected with the club owes him a great debt of gratitude. As a chairman, I don’t think you can win either way. That is part and parcel of the job and I have learned quickly that is the situation. I win by seeing the enjoyment on the faces of supporters and by knowing what Kings Park has been like in the past and how we are striving to improve it. I feel I have been rewarded for my efforts 10 times over".
Source: Cherries MAD
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